PORTLAND ART MUSEUM
| EVENT CAMPAIGN
Hosted by the Portland Art Museum, this member only evening premiere of works by Monet and Van Gogh is aimed to reach new membership sign-ups. Night with the Impressionists called for event collateral such as large format and digital advertising.
Using geometric shapes and bold text allowed for the classic work to be showcased in a contemporary style that would be inviting to the young adult crowd the museum hoped to reach.
This project was done for class credit at The Art Institute of Portland. The Portland Art Museum is the owner of the brand identity and The Metropolitan Art Museum is the owner of the photography.