Chloe Anne Design
SoulCamp-01.png

Soul Camp

Soul Camp is an upscale adult sleepaway camp that values spiritual healing, awesome activities, and whole food diets. Soul Camp is set to launch an expansion of their brand called Soul Retreat this coming year, featuring luxury cabins and excursions. Creating a redesigned website to bridge the gap between their existing fun energetic brand and their new upscale events was crucial to allow a cohesive user experience. Using photo effects inspired by indigo dyeing textures, Soul Camp’s tie-dye vibe quickly became as upscale as their new camp experiences.

SoulCamp.png

SOUL CAMP
| WEB DESIGN

Soul Camp is an upscale adult sleep-away camp that values spiritual healing, awesome activities, and whole food diets. Soul Camp is set to launch an expansion of their brand called Soul Retreat this coming year, featuring luxury cabins and excursions.

 
 
Final Website Mockups

Final Website Mockups

 
 
 

Creating a redesigned website to bridge the gap between their existing fun energetic brand and their new upscale events was crucial to allow a cohesive user experience. The unrefined edge of the hero banner was inspired by indigo dyeing textures allowing Soul Camp’s tie-dye vibe to quickly become as upscale as their new camp experiences.

 
 
 
 
 

COLLABORATORS

 
CHAD RICHARDSON  |   Image Editing

CHAD RICHARDSON |
Image Editing

COURTNEY AHN  |  Illustrator

COURTNEY AHN |
Illustrator

 
 

This project was done for class credit at The Art Institute of Portland. Soul Camp is the owner of all of the images and brand identity.