THE MOTH
| DIGITAL CAMPAIGN
The Moth is an organization that fosters storytelling in undeserved communities and values creating connections through storytelling with diverse groups of people who would otherwise assume they have nothing in common. In honor of their 20th anniversary, the fully digital campaign aims to feature the history behind The Moth and iconic New York City where it first began.
App Flow
Featured
The app design is centered around the idea of creating playlists that feature themes found within the told stories.
Desktop Mockups
Mobile Mockups
The campaign features New York graffiti because of The Moth's close connection to the city. However, graffiti is also a way of leaving a legacy and putting your mark on the world. Graffiti became a visual way to showcase the verbal feeling that The Moth creates, which is grit, truth, and controversial.
Pandora Sponsored Ad
This project was done for class credit at The Art Institute of Portland. The Moth is the owner of all of the images and brand identity.